Our principal dentist Dr Vincent Wan has been featured in Australasian Dentist magazine for his work in orthodontic aligner treatment. Read the full case study to learn about the results he achieved for his patient.
Read Case StudyOur principal dentist Dr Vincent Wan has been featured in Australasian Dentist magazine for his work in orthodontic aligner treatment. Read the full case study to learn about the results he achieved for his patient.
Read Case Study
Professional Philips Zoom in-chair whitening — up to 8 shades lighter in a single 1.5-hour appointment. Clinically proven whitening with built-in enamel protection and anti-sensitivity formula. Free cosmetic consultation to check suitability — let us know if you have sensitive teeth and we'll plan accordingly.
Temporary Relocation
Our Queen Street practice (opposite the Uptown car park) is undergoing repairs after ex-Tropical Cyclone Alfred. Dr Vincent, Dr Allen and Dr Jenny are currently seeing patients at First Dental Studio, Level 1, 245 Albert St, Brisbane CBD — about 10 minutes from our usual location.
Clinically proven to whiten teeth up to 8 shades lighter in a single appointment
Over time, teeth naturally discolour. Coffee, tea, red wine, smoking, certain medications, and simply getting older all contribute to staining and yellowing. If your teeth aren't as bright as they used to be, professional whitening is the safest and most effective way to restore them.
We use the Philips Zoom system for in-chair whitening — clinically proven to whiten teeth up to 8 shades lighter in a single 1.5-hour appointment. A high-concentration whitening gel is applied to your teeth and activated with a special Zoom lamp. The gel contains ACP (amorphous calcium phosphate), which is clinically proven to reduce sensitivity, protect enamel, and improve the lustre of your teeth.
For patients who prefer to whiten at home, we offer Pola Night — a professionally-guided take-home system using custom-made trays and a low-concentration gel worn overnight or for 90 minutes during the day. Results build gradually over two weeks. Both options start with a free cosmetic consultation to check that your teeth are suitable for whitening.
Two professional options — choose based on your timeline and preference
High-concentration whitening gel activated by a special lamp. Done in a single appointment at the practice. The fastest, most effective option.
Custom-made trays with professional-grade gel used at home over two weeks. More gradual but still significantly whiter than any over-the-counter product. Also ideal for top-up maintenance after Zoom.
Why Not Both?
Some patients combine both methods for the best result — Zoom in-chair for an immediate transformation, followed by take-home trays for maintenance top-ups over time. We'll advise on the best approach for your situation at the free consultation.
$660 for Zoom in-chair whitening — here's what's included
A free assessment to check your teeth and gums are suitable for whitening. Identifies any issues that need addressing first.
A single 1.5-hour appointment covering everything from preparation to final result.
Why Does Whitening Attract GST?
Teeth whitening is classified as a cosmetic procedure, not a health service — so it's one of the few dental treatments that attracts GST. The total cost of $660 already includes the $60 GST. There are no hidden fees on top of this.
Whiten Before Veneers or Crowns
If you're planning veneers, crowns, or other restorative work, whitening should be done first. Fillings, veneers, and crowns don't change colour with whitening — but they can be colour-matched to your newly whitened teeth. Whitening after restorative work means your natural teeth lighten but your dental work stays the same shade.
Get a Clean First for the Best Result
Professional whitening works significantly better on a freshly cleaned surface. If you haven't had a checkup and clean recently, we recommend booking one before your whitening appointment. Surface staining, plaque, and tartar block the whitening gel from reaching the enamel evenly — removing them first means a more consistent, brighter result. Ask about combining a checkup & clean with your whitening when you book.
Walk in, whiten, walk out — all in a single 1.5-hour appointment
Zoom in-chair whitening is straightforward — you sit back and relax while we do the work. The entire appointment takes about 1.5 hours. Here's what happens:
Sensitivity Is Normal — And Temporary
Some patients experience mild tooth sensitivity during or after whitening. This is normal, temporary, and usually resolves within 24 hours. The Zoom gel contains ACP (amorphous calcium phosphate) which actively reduces sensitivity during the procedure. We also apply fluoride after treatment to strengthen and protect the enamel.
Tooth Mousse for Post-Whitening Care
We recommend GC Tooth Mousse after whitening to help remineralise and strengthen your enamel. It contains calcium and phosphate that are absorbed into the tooth surface, reducing sensitivity and helping your teeth recover after the whitening process. Apply at night after brushing for the first week.
Download our guide to professional teeth whitening — Zoom in-chair vs take-home, costs, what to expect, and aftercare.
Download PDFOver-the-counter kits are regulated to low concentrations — that's why they don't work
Whitening products sold in Australian pharmacies and shops are regulated to very low concentrations of the active ingredient — low enough to be safe for unsupervised use, but too low to produce meaningful whitening. This is why most over-the-counter whitening strips, pens, toothpastes, and tray kits deliver disappointing results despite their marketing claims.
Importing higher-concentration products from overseas bypasses these safety regulations and carries real risks — gum burns, enamel damage, and uneven whitening are all commonly reported. Beauty salons and whitening lounges that offer in-chair treatments are also limited to lower concentrations and are not performed by dentists, meaning they can't assess your teeth for problems that could make whitening unsafe.
Only dentists can legally use the highest concentration whitening products in Australia. This isn't arbitrary — it's because a dentist checks your teeth for decay, cracks, and gum disease before whitening, and protects your soft tissues during the procedure. The result is dramatically whiter teeth without damage. If a shop product or beauty salon could deliver the same result safely, there'd be no reason to see a dentist for whitening — but they can't.
Products and services that promise professional results without professional oversight.
Approximately 2 years for Zoom — longer with good habits
Professional in-chair Zoom whitening typically lasts around 2 years before teeth gradually return toward their original shade. How quickly this happens depends on your habits — coffee, tea, red wine, and smoking are the main culprits for re-staining. Good oral hygiene and regular professional cleans also help maintain the result.
Many patients choose to have whitening done again after 2 years, or use take-home trays for periodic top-ups to maintain their shade between in-chair treatments. The take-home Pola Night system is ideal for this — once you have custom trays made, you can purchase individual top-up gel syringes as needed for a few nights of wear every 6–12 months to extend your Zoom result significantly.
Tips for Maintaining Your White Smile
Brush twice daily and floss regularly. Rinse with water after coffee, tea, or red wine. Avoid smoking. Keep up with regular dental check-ups and cleans — surface staining is removed during professional cleans, keeping your teeth brighter between whitening treatments. Use Tooth Mousse at night to strengthen enamel.
Whitening Limitations
Whitening works on natural tooth enamel only — it won't change the colour of fillings, crowns, or veneers. If you have visible dental work on front teeth, whitening may create a colour mismatch. Teeth discoloured by trauma (a dead nerve) or certain medications may not respond well to standard whitening. We'll be honest about what whitening can and can't do for your specific situation at the consultation.
Common questions about professional teeth whitening in Brisbane
Want whiter teeth? Book a free consultation — we'll check your teeth are suitable, discuss realistic expectations, and recommend the best whitening option for you. No obligation.
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